La Siesta on a Trade Fair High

A trade fair is always something special: visitors (professionals) can catch up on the latest trends in their respective fields and view the newest range of products.

There is opportunity to converse with specialists and there is a high concentration of knowledge in a relatively small space. Personally, I love to go to the Frankfurter Book Fair every year.

Trade fairs are also exciting and important for LA SIESTA. The trade fairs in spring and fall are the cornerstones of our calendar year. It is especially exciting for us to welcome visitors from around the world. Fortunately, we have a very international staff and therefore always have “foreign language experts” at our stand who can competently answer all questions that may arise. We establish many new contacts at trade fairs, but no sales take place. It is, however, a great opportunity to get acquainted with the products. For example, the various fabrics from which the hammocks are manufactured can be scrutinized up close and in person.

This spring we’ve had stands at the following fairs: the Maison et Objet Paris, the IMM (International Furniture Trade Fair) in Cologne, The ISPO in Munich (International Sporting Equipment Expo), the Spielwarenmesse (Toy Trade Fair) in Nürnberg and the Ambiente in Frankfurt. You see, we’ve been getting around!

The special feature: each one of these trade fairs distinguishes itself through various focal points and target audiences. This is exactly what makes each visit so fascinating. It also shows how versatile our hammocks are: whether as decor for indoors, as practical outdoor sporting equipment (our Colibri!), as a place to relax in the backyard, or as a creative playground for the kids.