Jugenheim/Germany, May 2013. Somewhere in the northeast of Colombia, close enough to the Caribbean coast so that you might still smell it if you put your mind to it, there’s a town called San Jacinto.
When going through San Jacinto, one probably would hardly call it the centre of anything, really. But what you would certainly feel is the lure to lie down in one of the beautiful, colourful and extremely comfy looking hammocks displayed on the porches of San Jacinto’s main street.
In Colombia, everyone knows this little town, because almost every home in the country has a hammock on its porch that hails from there. San Jacinto equals hammock. The artisans in San Jacinto are organised in several Cooperativas de artesanos de San Jacinto, a group of cooperatives who safeguard the hammock traditions of the region and coordinate the hammock production. And every year, representatives of the San Jacinto cooperatives participate in the largest trade and design show in the country named Expo Artesanías in Bogota, presenting their work and style to the world.
It is in the proud spirit of hammock perfection and the colourful zest for life of San Jacinto that LA SIESTA has found its ideal counterpart. And this is one of the reasons why we decided to put up a main part of our hammock production in Colombia. Colombia offers products of extremely high quality paired with strict environmental requirements and good working conditions and the traditional hammock patterns of Colombia have always been a large source of inspiration to LA SIESTA.
Even if our production is situated in Medellin, the spirit of San Jacinto is mirrored in the pride the workers take in their products and the outstanding quality they provide us with in every Rollito they ship to Germany. Carolina, one of our most popular hammock lines, pays homage to this spirit, bringing Colombian design to your home.
True. Not every road may lead to San Jacinto. But every single of our hammocks produced in Medellin travels through this town on its way to being shipped in Cartagena, soaking up an extra bit of indigenous hammock spirit before heading to Europe.
Stay tuned for exciting news about San Jacinto and our hammock production in Colombia, coming to you via LA SIESTA very soon!